Tuesday, May 29, 2012
Times of India Mumbai Edition Smells of Coffee to Market Hide&SeekBiscuits
You might have wake up to the smell of a coffee. No, your wife isn't making a coffee for you, its Times of India that smells coffee today, that is on May 29th, 2012. The new marketing strategy by Hide & Seeks biscuits bring in the new product Hide and Seek Coffee has been implemented by Parle Group.
No, the similar marketing strategy was implemented by Hindustan Unilever Ltd. for their coffee product -Bru on 19th Feb, 2012 in various edition of Times of India. Moreoever, Volkswagen's aggressive marketing in Times of India which includes Audio advertisement means as we open the newspaper, the audio advertisement started playing.It was a big hit among readers. So, this is how, our senses are being tickled while reading a print newspaper. Dynamism!
Whats your take? Did you like the new marketing strategy?
The copy of front page advertisement is shown below: it smells of COFFEE
Is this unique marketing Strategy?No, the similar marketing strategy was implemented by Hindustan Unilever Ltd. for their coffee product -Bru on 19th Feb, 2012 in various edition of Times of India. Moreoever, Volkswagen's aggressive marketing in Times of India which includes Audio advertisement means as we open the newspaper, the audio advertisement started playing.It was a big hit among readers. So, this is how, our senses are being tickled while reading a print newspaper. Dynamism!
Whats your take? Did you like the new marketing strategy?
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Nice info! In fact new technologies will lead to us to such innovations that will have a probe on our unique taste experiences, like in our mobile phones! Quite effective!
ReplyDeleteyup agreed.. that will help connect marketers with the potential clients... :)
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